What information do we collect?
When you visit the Site, we automatically collect certain information about your Device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to our Site, and information about how you interact with our Site.
We collect device information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org
- “Log files” track actions occurring on our Site, and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse our Site.
When you make a purchase or attempt to make a purchase through our Site, we collect certain personal information from you, including your name, billing address, shipping address, payment information (including credit card numbers and PayPal account details), email address, and phone number.
Your contact details and order history are stored by our Point of Sale provider, securely hosted within Australia by the Amazon Web Services Data Centre.
Registering a customer account is not compulsory but useful in order to fully access the services provided on our Site. If you use guest checkout, you need to re-enter your details every time you make an order. As part of registering with us, we collect personal information about you in order for you to take full advantage of our services. To do this it may be necessary for you to provide additional information to us.
Registration includes submitting personal information as described above, and choosing an option on receiving updates and promotional material and other information. You may access and edit your personal information at any time by logging in and going to your account.
How do we use the information we collect?
We use the order information that we collect generally to fulfil any orders placed through our Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
Additionally, we use this order information to:
- communicate with you;
- screen our orders for potential risk or fraud; and
- if you give us your consent to do so, we may provide you with information or advertising relating to our products or services.
We will always provide you with the means to unsubscribe or opt out of receiving marketing messages from us.
We use the device information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with our Site, and to assess the success of our marketing and advertising campaigns).
Sharing your personal information
Our primary purpose of collecting, retaining or disclosing your personal information and transaction history is to fulfil your order and ship your items to you. Secondary purposes you might expect are: to send you email updates you have signed up for; to facilitate ongoing improvement of the experience of shopping with us; and smooth continuity of supply of archery equipment and related services to you as a Ten Zone Archery customer. We share your information with third-party vendors to assist us in these purposes.
For example, we use Shopify to power our online store--you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy
We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
Any third-party vendors we use to assist us are not authorised to use your information for any other purpose than those listed above.
Finally, we may also be required to share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
If we should require your personal information and transaction history for any other reason, we will ask your consent.
As described above, your personal information may be used to provide you with targeted advertisements or marketing communications. For more information about how online behavioural advertising works, you can visit http://www.youronlinechoices.com.au
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some services by visiting the Australian Digital Advertising Alliance’s opt-out portal at http://www.youronlinechoices.com.au/your-ad-choices
All stored personal information is protected from unauthorised access through the use of secure passwords, user log-ins and physical security precautions. Our employees and data processors are obliged to respect the confidentiality of any personal information held by us. However, we will not be held responsible for events arising from unauthorised access to your personal information or for any loss, misuse, disclosure, alteration or destruction of personal information you submit to us.